you set out on a quest to change the world

why waste time & money telling your story when you can become the story

There’s too much talk

change takes action

companies into cults. fans into fanatics.
YOUR BUSINESS is the HERO. YOUR BRAND is the MYTH.
YOUR STORY IS EVERYTHING.

we refine your story & put it to work

instead of waiting to tell your story through a logo or an ad, we define your narrative and apply it to the core business strategy.

so now every action you take, internal & external, builds your mythology & cultivates a passionate fandom.

GROW FASTER. CREATE CULTURE. BE THE CHANGE.

Ad agencies will only make ads.

Branding agencies are superficial.

Consultants only give advice.

what do you really need?

Hero

You know firsthand that you’ll only get somewhere new with a new approach. That’s what we are. where others simply tell stories, we help you become the story. we don’t create brands, we create heroes.

on a fearless journey into the heart of

the unknown

forced to navigate the journey on their own,
most businesses will wander through an uncertain future
on an aimless quest. trying to grow despite
innefecient business strategies, superficial marketing strategies,
misguided innovation, bloated structures, awkward handoffs,
and false starts because this simply is the way things are done.

to make things worse, the business must be artful & agile
enough to succeed during the ever-changing realities of
awesome, awful, random, boring, wonderful everyday life.
Goliath isn’t a competing business.
you have to overcome indifference & matter in someone’s life.

and then you start over every single time
your business faces a new challenge or opportunity.
this is why it’s not enough to tell stories.
traditional branding & marketing are obselete.
the “agency” model is DEAD.

it doesn’t have to be this hard

so we made it easy

15+ years building and growing brands of all shapes & sizes,
everything from globally recognized super bowl campaigns
to helping startups develop, raise, launch, and scale,
with award-winning work that far exceeded expectations
across media, mediums, continents, and industries,
we’ve left agency life behind because we found its limits.

in a world where the stakes have never been higher
and reaching people has never been harder,
we know exactly what works and what doesn’t.

THE OLD WAY

you have a
revolutionary

idea

					then you form a
				
					business
				
					around the product 

					using traditional industry 

					practices & strategies

					then you hire people 

					to tell a
				
					story
				
					about your goods & services 

					without creating lifelong fans 

					inside or outside the company

THE new WAY

you have a
revolutionary

idea

					which becomes the 

					foundation for your
				
					story
				
					that clearly defines 

					the mission you are on

					that’s used to defy convention 

					as you build & redefine a
				
					business
				
					around the narrative 

					so every action us purposeful, 

					building your world while 

					every interaction strengthens  

					your place in the lives of 

					employees & audiences alike

a reimagined take on creative strategy,
applied to the business strategy.
perform actions that redefine conventional marketing.

everything you do, from the inside out,
builds lasting fandoms & generates immediate results
while cementing your legacy.

media doesn’t matter. industry verticals don’t matter. all that matters is your story and how you live it.

THE NARRATOR DOESN’T SLAY

goliath

who do you want to be?

Underdogs. Tastemakers. Mavericks. rebels.
Pioneers. Champions. Challengers. Icons.
We turn the world’s boldest brands into heroes
that blaze trails, create culture,
defy the odds and clear a path to glory.

“

BNG challenges my thinking.
They level up the value that
I deliver and that excites me.

Henry Kaminski Jr

The
Brand Dr

					methodology
				
					designed to build
				
					mythology

Story

distill your idea into an actionable narrative

humanize your business transform you from narrator to protagonist

define your true villain rooted in culture, convention, and human nature

find the conversations you will champion elevate you above your industry and nearest competition

discover your north star™ the clear articulation of the quest you are on

forge a roadmap to victory translate your story into actionable strategy

character

personify your business with depth, purpose, & authenticity

futureproof your identity create a bold brand identity & personality that will last and evolve alongside you without changing who you are because looks change, character only grows richer

bake your products with story inside take a critical look at the product(s) and infuse your narrative so they can sell themselves

home improvement apply your story to internal actions such as R&D, cxo training, culture building, policies, etc.

audit & improve touchpoints take inventory of everywhere someone meets the brand and make sure each point of contact is telling the same story

own social while redefining it apply all of this to your owned channels, such as websites, social, storefronts, experiences, and more. and find ways to challenge the medium through your story

worldbuild

your story’s universe where audiences can live & grow

drop hints everywhere create “soft worldbuilding’ elements throughout all communications to seed a larger world for us to play in as the brand & our story continues to grow

give your people fire give your community the tools to champion your story

face your fears define the harsh realities of the world you want to change and then create actions that challenge them directly

create culture where most will reflect pop culture, we unearth opportunities to create a movement that will far exceed your core audience

create change use your world to change the world we all exist within

live your story
blaze a trail to glory

headquartered in the heart of nyc
developed & delivered globally

championships aren’t won from the bench victory is yours if you’re ready to do something about it